Privacy Policy

BAMS Digital (“BAMS”, “we”, “us”) respects your privacy. This policy explains how we handle personal information when you visit www.bams-digital.com, contact us, request a proposal or use our free SEO Revenue Audit tool.

1. Who is responsible for your data?

BAMS Digital is responsible for the personal information described in this policy when it decides how and why that information is used. You can contact us at ask@bams-digital.com or through our contact page.

Where we process personal information on behalf of a client as part of a marketing or website project, that client may be the controller and we may act as its processor. The client's own privacy notice will then explain its use of the data.

2. Information we collect

• Enquiries: your name, email address, website URL and any details you choose to include in a contact form, email or message.
• Free SEO Revenue Audit: your name, email address, page URLs, website niche or industry and information needed to generate and deliver the audit.
• Business relationships: professional contact details, communications, project information and billing or transaction records where relevant.
• Website use: technical and usage information such as IP address, browser and device details, pages visited, approximate location derived from IP address, security logs and cookie choices, where collected by the website and its enabled services.

Please do not send sensitive personal information through our forms or SEO audit tool unless we specifically ask for it through an appropriate channel.

3. Why we use it and our lawful bases

• To reply to enquiries, assess a website and prepare a proposal: our legitimate interests in responding to requests and developing our business, or steps you ask us to take before entering a contract.
• To provide the free SEO audit: steps requested by you before a possible service engagement, or our legitimate interests in providing the tool and handling related enquiries.
• To deliver services and manage client relationships: performance of a contract, or our legitimate interests in administering business-to-business relationships where the contact is not personally a party to that contract.
• To keep financial and other required records: compliance with legal obligations.
• To protect the website, prevent abuse and troubleshoot problems: our legitimate interests in operating a secure and reliable service.
• To measure website use or run optional tracking: where required, your consent to the relevant cookies or similar technologies. You can change or withdraw that consent through the website's cookie controls, if available, or through your browser settings.
• To send marketing messages: where permitted by applicable direct marketing rules, based on your consent or our legitimate interests as appropriate. You can opt out at any time by using the unsubscribe link, where provided, or emailing us.

We do not use a request for a free audit as consent to receive unrelated marketing emails.

4. Cookies and similar technologies

The website may use technologies needed for essential operation, security, form submission and remembering your choices. Optional analytics or advertising technologies, if enabled, may collect information about how visitors use the site. Where consent is legally required, optional technologies should only run after you have chosen to allow them. You can control cookies through the consent controls provided on the website and your browser. Blocking essential cookies may affect website functions.

For accurate names, providers, purposes and lifetimes of cookies in use, refer to the cookie settings presented on the website. If no such list or controls are available, please contact us before relying on any optional tracking description in this section.

5. Who receives your information?

We may share information with staff and contractors who need it for their work, and with providers of hosting, website security, forms, email, analytics or other services that support the website and our business. We may also share information with professional advisers or authorities where necessary or required by law. We do not sell your personal information.

If you submit a URL to the SEO audit tool, the tool or its service providers may retrieve and analyse information from that public page to prepare the result. Please submit only URLs you are authorised to provide.

6. International transfers

Some people working with us or service providers may be based outside the UK. When UK data protection law requires safeguards for a transfer to a country without an adequacy decision, we use an appropriate transfer mechanism and any necessary supplementary measures. Contact us if you would like more information about a particular transfer.

7. How long we keep information

We keep personal information only for as long as needed for the purpose for which it was collected. Enquiries and audit submissions are reviewed periodically and deleted or anonymised when no longer needed for follow-up; client and financial records may be kept longer where needed to provide services, comply with legal obligations or deal with disputes. Technical and security records are retained for a limited period appropriate to their purpose. You can ask us about the retention period for a particular record.

8. Your rights

Depending on the circumstances, you may have the right to access your personal information, have it corrected or erased, restrict or object to its use, and receive a portable copy. Where we rely on consent, you can withdraw it at any time without affecting processing that took place before withdrawal. To make a request, email ask@bams-digital.com. We may need to verify your identity before responding.

If you are unhappy with our response, you can complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint/. We would appreciate the opportunity to address your concern first.

9. Security and external websites

We use appropriate organisational and technical measures to protect personal information. No internet transmission or storage system is completely secure. Our website may link to third-party sites; their privacy practices are governed by their own notices.

10. Changes to this policy

We may update this policy to reflect changes to the website, our services or legal requirements. We will publish the revised version here and update the date above.