BAMS: Digital Marketing Company

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05
Technical · Content · Links · GEO

SEO Agency – Search Engine Optimisation Services

SEO services that rank, convert and compound

BAMS Digital is a SEO agency that delivers organic growth through technical SEO, content strategy and editorial link building. Founded by Alisa Bolokhovets – CEO and SEO strategist with 14 years of experience and an MBA – every account is managed personally by a senior strategist. The agency works with e-commerce, SaaS and professional services companies in the UK, US, UAE and Australia.

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Page speed & Core Web Vitals
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Mobile optimisation
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Backlink authority (DR)
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Content depth & E-E-A-T
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AI search visibility (GEO)
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Technical SEO Core Web Vitals Content Strategy Editorial Link Building E-E-A-T Signals GEO / AI Search Keyword Research On-Page Optimisation Schema Markup Site Architecture Technical SEO Core Web Vitals Content Strategy Editorial Link Building E-E-A-T Signals GEO / AI Search Keyword Research On-Page Optimisation Schema Markup Site Architecture
Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of organic traffic to a website through unpaid search engine results. SEO accounts for 53% of all web traffic – more than any other digital channel. Unlike paid advertising, SEO compounds: the content and authority built today continue generating returns for years with no incremental cost per click.

Modern SEO covers four disciplines: technical infrastructure (site speed, Core Web Vitals, crawlability, schema markup), content strategy (E-E-A-T, topical authority, intent mapping), link acquisition (editorial backlinks from authoritative publications) and AI search visibility — also known as Generative Engine Optimisation (GEO), the practice of optimising for ChatGPT, Perplexity, Google AI Overviews and Bing Copilot.

BAMS Digital · SEO Methodology · Updated
Why it matters

Organic search drives
53% of all web traffic

No other channel delivers compounding ROI at this scale. A well-ranked page earns traffic around the clock — without paying per click. The question is never whether to invest in SEO, but how to do it properly.

01
Technical foundation
Site speed, crawl efficiency, structured data and Core Web Vitals — the infrastructure search engines reward.
02
Content authority
Intent-matched, E-E-A-T-aligned content that satisfies users and earns citations from AI overviews.
03
Link equity
Editorial backlinks from relevant, authoritative publications that signal trust to Google and Bing.
04
AI search (GEO)
Optimising for ChatGPT, Perplexity and Google AI Overviews — the frontier of search visibility.
The problem

Why most SEO agencies fail to deliver results

Most agencies sell outputs — reports, keywords, backlinks. BAMS sells outcomes. Here's what goes wrong everywhere else.

01
You're paying for activity, not results

Monthly reports full of rankings that don't convert. Keyword lists nobody searched for. Link packages from sites your customers have never heard of. The agency looks busy. Your revenue doesn't move.

67%
of SEO campaigns fail to deliver measurable ROI within 12 months
02
Junior staff, senior invoices

Your account is assigned to a graduate who follows a playbook. The senior strategist who won the pitch hasn't touched your campaign in months.

03
Keyword rankings ≠ revenue

Ranking #1 for terms nobody buys from means nothing. Without intent mapping and conversion architecture, traffic is just vanity.

04
AI search is invisible to them

ChatGPT, Perplexity and Google AI Overviews now answer queries before users click. Most agencies have no strategy for this. Your competitors do.

05
Technical debt nobody fixes

Crawl errors, duplicate content, slow Core Web Vitals — they audit it month one, add it to the roadmap, and it sits there for years while you pay retainer.

BAMS fixes this in sprint 1
What we do

Full-service SEO agency – technical, content, links and AI search

Every element of your SEO is handled in-house by specialists. Technical, content, links and AI search — all under one roof, all accountable to the same outcome: your revenue.

Technical SEO
Site architecture, crawl efficiency, Core Web Vitals, schema markup, international SEO and migration support.
Content Strategy
Intent mapping, topical authority clusters, E-E-A-T optimisation and AI-assisted content at editorial quality.
Link Acquisition
Editorial placements on DR40+ publications. Digital PR, journalist outreach and niche-relevant guest content.
GEO / AI Search
Generative Engine Optimisation (GEO) is the discipline of structuring content and entity authority so a brand appears in AI-generated search answers. ChatGPT, Perplexity, Google AI Overviews and Bing Copilot now handle millions of high-intent queries daily — many without a traditional click. BAMS builds GEO visibility through entity optimisation, structured answer formatting and citation-building on authoritative third-party sources.
BAMS vs typical agency

BAMS Digital differs from most SEO agencies in two concrete ways. First, the senior strategist who scopes the project runs it — there are no account managers or junior handoffs at any point. Second, every retainer includes technical SEO, E-E-A-T content strategy, editorial link acquisition and GEO (AI search visibility) as standard — not as add-ons. Most UK SEO agencies have no GEO capability. BAMS built its methodology around it.

BAMS
Typical agency
Senior strategist on account
No lock-in contract
GEO / AI search included
In-house content writing
Revenue-focused reporting
Editorial DR40+ links
±
Technical fixes in sprint 1
±
Transparent monthly reporting
±
Dedicated Slack channel
Schema & structured data
International & multilingual SEO
Conversion rate optimisation
Start with a free audit →
Who this is for

SEO services for e-commerce, SaaS and professional services

We work best with companies that are serious about organic growth — not looking for a quick fix or the cheapest option on the market.

E-commerce brands

Competing for high-intent product and category keywords. We build the technical foundation, content depth and link authority that turns Google into your highest-ROI acquisition channel.

ShopifyWooCommerceCategory SEO
SaaS & tech companies

Long sales cycles mean organic content that educates and converts over months. We build topical authority that makes your brand the answer — in Google and in AI search tools your buyers use.

B2B SaaSPipeline SEOGEO
Professional services

Legal, financial, medical and consulting firms where trust and authority are everything. E-E-A-T optimisation is at the core of every piece we produce — credentials, citations, expertise signals.

LegalFinanceHealthcare
Property & real estate

High-value transactions where one lead justifies months of SEO investment. We rank your listings, location pages and thought leadership for the terms serious buyers actually search.

Local SEOGEO pagesHigh-intent
Hospitality & travel

Direct bookings over OTA commissions. We build the organic visibility that puts your brand in front of travellers before they land on Booking.com or Expedia.

Direct bookingsLocal SEOTravel intent
Not sure if you fit?

We'll tell you honestly in our free audit. If SEO isn't the right channel for your business right now, we'll say so.

Get a free audit →
How It Works
How our SEO process works —from audit to page one

Six sprints. Zero fluff. First ranking movements within 30 days of project start.

01
Week 1–2
Technical Audit & Quick Wins

We crawl your entire site, identify critical blockers and implement fixes that generate results within 30 days. Core Web Vitals, crawl errors, duplicate content, redirect chains — all resolved before month two.

Site crawlCWV fixesSchema markupRedirect audit
01
02
02
Week 3–4
Keyword & Intent Mapping

We map every keyword to buyer intent — informational, navigational, commercial, transactional. No vanity rankings. Every target connects to a revenue outcome and a specific page on your site.

Competitor analysisIntent clustersGap analysis
03
Month 2 · In-house writers
Content Architecture & Production

Pillar pages, supporting clusters and optimised existing content. Written in-house by specialists who understand your sector. E-E-A-T signals built into every piece — author credentials, citations, structured data.

Pillar pagesE-E-A-TContent clustersInternal linking
03
04
04
Month 2–3 · DR40+ only
Editorial Link Acquisition

Outreach to editors and journalists at relevant publications. No PBNs, no link farms, no guest post spam. Every link is editorially placed in relevant content on a site your target audience actually reads.

DR40+ targetsDigital PRJournalist outreach
05
Month 3+ · AI frontier
GEO & AI Search Optimisation

Optimising your content to appear in ChatGPT, Perplexity, Google AI Overviews and Bing Copilot. Entity optimisation, structured answers and citation building — the fastest-growing traffic source in search.

AI OverviewsEntity SEOPerplexity citationsSchema
05
06
06
Ongoing · Every month
Compound, Report & Scale

Monthly strategy reviews, reporting tied to revenue not just rankings, and continuous iteration. As results compound we identify new opportunities — new markets, new content angles, new link targets.

Revenue reportingStrategy callsContinuous iteration
Start the process →
What you get every month
Rankings & traffic report
Revenue attribution
New content published
Live backlinks secured
Next month strategy
Pricing

SEO agency pricing – monthly plans with no lock-in

Monthly retainers with no lock-in contracts. Cancel anytime. Every plan includes a senior strategist, technical SEO, content and link building.

Starter
£1,200/mo
For growing businesses ready to build organic presence
  • Full technical SEO audit & fixes
  • 4 optimised content pieces/mo
  • 2 editorial backlinks/mo (DR30+)
  • Monthly reporting dashboard
  • Senior strategist oversight
  • GEO / AI search optimisation
Get started →
Authority
£3,800/mo
For market leaders building category dominance
  • Everything in Growth
  • Unlimited content production
  • 8+ editorial backlinks/mo (DR50+)
  • Monthly digital PR campaigns
  • Weekly strategy calls
  • Schema & structured data overhaul
  • White-label available
Get started →
All plans are monthly rolling — no minimum term, no cancellation fees. Need something bespoke?
Alisa Bolokhovets — CEO and Head of SEO at BAMS Digital
Alisa Bolokhovets
CEO · BAMS Digital
SEO led by

Alisa Bolokhovets

CEO & Head of SEO · BAMS Digital

Alisa Bolokhovets is the CEO and Head of SEO at BAMS Digital. With 14 years of experience in search engine optimisation and digital strategy, an MBA and a client portfolio spanning e-commerce, SaaS, finance and professional services, she personally leads every SEO and GEO project at the agency. Alisa developed BAMS Digital's GEO methodology — structuring content and entity authority for AI search visibility — before the term GEO entered mainstream industry use. Every audit, every content strategy and every link acquisition plan has her direct input.

Her approach combines rigorous technical SEO with a deep understanding of how AI-driven search is reshaping discovery. She was building GEO strategies before the term existed — structuring content and entity authority so that clients appear not just in Google's blue links, but in AI Overviews, ChatGPT responses and Perplexity citations. If you work with BAMS on SEO, you work with Alisa.

Technical SEO · Content strategy · Topical authority · E-E-A-T
Generative Engine Optimisation (GEO) · AI Overview strategy · Entity building
MBA · 8+ years in SEO · E-commerce · SaaS · Professional services · Finance
Every SEO client worked with personally — no junior handoffs, no account managers
14+
Years in SEO & digital strategy
MBA
Business administration degree
100%
Of SEO projects personally curated
4.9★
Client satisfaction rating
Results

SEO results from real clients – verified data

BAMS Digital's SEO clients have achieved an average organic traffic increase of 187% over 12 months. Across 24 active clients in 8 countries, no client has experienced a decline in organic traffic since engaging BAMS. Results are tracked via Google Search Console and attributed to the organic channel in monthly reporting. Case studies are available for e-commerce, SaaS and professional services sectors.

24 clients · 8 countries · verified data
Work With Us
Work with an SEO agency that delivers measurable growth

Tell us about your project. We'll come back with a clear strategy — no fluff, no jargon, no obligation.

Response within 24 hours
No cookie-cutter proposals
Strategy-first, always
Contact Us Double
FAQ

SEO services FAQ – your questions answered

How long before we see results?
Most clients see measurable movement in rankings within 60–90 days. Meaningful traffic growth typically follows in months 3–5. The timeline depends on your starting point — a site with zero authority takes longer than one with existing traction. We share an honest projection in our initial audit, not the numbers you want to hear.
Is there a minimum contract length?
No. All plans are monthly rolling — you can cancel with 30 days notice at any time. We deliberately don't lock clients in because we believe results should keep you, not contracts. That said, SEO compounds over time — clients who stay 12+ months see dramatically better returns than those who leave at month three.
What makes BAMS different from other agencies?
Two things. First: the senior strategist who scopes your project is the same person who runs it. No handoffs to juniors. Second: we build for 2025 search — technical SEO, E-E-A-T content, editorial links and AI search visibility under one roof. Most agencies haven't adapted to GEO at all. We built our methodology around it.
Do you work with businesses outside the UK?
Yes — roughly half our clients are outside the UK. We work across the US, UAE, Europe and Australia. Our link building network spans 40+ countries, and our content team includes writers with sector expertise across multiple markets. Time zones are not a barrier; we use async communication and monthly calls.
What kind of links do you build?
Editorial placements only. Every link we build is placed within genuine content on a site that covers your topic — no PBNs, no link farms, no guest post networks, no paid-placement spam. We target DR40+ publications relevant to your sector. All links are manually prospected and individually pitched. Typical delivery: 2–8 per month depending on your plan.
What is GEO and why does it matter?
GEO — Generative Engine Optimisation — is the practice of optimising for AI search tools like ChatGPT, Perplexity, Google AI Overviews and Bing Copilot. These systems are answering queries directly before users click. If your brand isn't cited in those answers, you're invisible to a growing share of high-intent searchers. We build entity authority and structured content that earns those citations.
How do you report results?
Monthly reports tied to revenue outcomes, not just rankings. We track organic traffic, keyword positions, DR growth, leads attributed to organic and (where tracking is set up) revenue from organic. You'll also receive a written commentary from your strategist — not a dashboard dump. We flag what's working, what's not, and what changes next month.
Can you work with our existing website and CMS?
Yes. We've worked with WordPress, Webflow, Shopify, HubSpot, custom builds and everything in between. Technical recommendations are prioritised by impact — we don't require a rebuild to start seeing results. If there are platform limitations, we'll tell you clearly what's possible and what isn't.