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Articles on Marketing — strategy, tactics and insights from the BAMS Digital team.
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Articles
Aligning Technical SEO and Content Strategy: A Framework for Growing UK Businesses
Aligning technical SEO and content strategy is less about running a one-off audit and more about building an…
What a Generative Engine Optimisation Audit Actually Covers: A UK Business Owner’s Guide to AI Visibility
If you’ve been quoted for a generative engine optimisation audit and you’re not entirely sure what you’re paying…
How to Build Backlinks for a Small Business: A Practical Guide
Working out how to build backlinks for a small business usually starts with too much generic advice and…
Generative Engine Optimisation for Professional Services Firms: Earning AI Citations Without Compromising Compliance
Generative engine optimisation for professional services means adapting how a law firm, accountancy practice or financial advice firm…
In-House vs Outsourced Generative Engine Optimisation: What Skills and Tools You Actually Need
Whether generative engine optimisation should be managed in-house or outsourced depends on three things: whether you already have…
Tracking AI Share of Voice: What Paid Monitoring Tools Actually Measure vs What You Can Track Manually
If you want to know how to measure AI share of voice for generative engine optimisation, the honest…
Editorial Link Building vs Outreach Link Building: Same Service, Different Name?
If you have been comparing quotes from different agencies, you have probably noticed that an editorial link building…
What to Put in an Outreach Link Building Service Contract: SLAs, Guarantees, and Exit Terms
Signing with an outreach link building service usually means committing several thousand pounds a month to work you…
A 90-Day Testing Plan for Generative Engine Optimization: What to Change Each Month and How to Track Citations
A practical 90 day roadmap for generative engine optimisation works in three phases: a foundation month spent on…
How to Evaluate a Digital Marketing Agency Before You Sign a Contract: A Newcastle Business Owner’s Checklist
If you are searching for a digital marketing agency in Newcastle, the hard part usually isn’t finding options,…