SEO that earns revenue, not just rankings
We're a specialist SEO agency working with B2B and eCommerce businesses across the world. Our focus: technical rigour, intent-matched content, and backlinks earned – not bought. Led directly by Alisa Bolokhovets, founder and senior SEO strategist, on every account.
Response within 48 hours on working days. No obligation.
Free SEO audit
We'll identify your top 3 priorities within 48 hours — no pitch, just analysis.
Your data is never shared. UK GDPR compliant.
What SEO actually means today – and why it's harder than it looks
Search in 2026 is not a single channel. It's a distributed system: Google organic results, AI Overviews, Bing Copilot, ChatGPT, Perplexity, voice search, and featured snippets. Ranking first on Google is no longer enough if AI systems skip your site when generating answers.
Search engines can only rank content they can find, crawl, and understand. Technical SEO ensures your website architecture, page speed, Core Web Vitals, indexation, structured data, and internal linking are all working together. Without this, no amount of content or backlinks will reach their potential.
Google's crawlability requirementGoogle's Helpful Content system evaluates whether your content genuinely answers the searcher's question — not whether it contains the right keywords. That means every page needs to map to a specific search intent (informational, navigational, commercial, or transactional) and deliver more value than the current top results.
HCU-compliant content strategyBacklinks from relevant, trusted sources remain one of Google's strongest ranking signals in 2026. But the nature of effective link building has shifted: manual editorial outreach, digital PR, and data-driven campaigns that earn coverage — not link farms or guest post networks. Quality over volume, always.
Editorial link acquisitionGenerative Engine Optimisation (GEO) is the practice of structuring your content so that AI systems — ChatGPT, Google AI Overviews, Perplexity, Claude — cite and recommend your brand in their synthesised answers. With 94% of B2B buyers now using LLMs during research, GEO is no longer optional. It's integrated into every engagement we run.
AI Overview & LLM citationSix stages. No vague promises.
This is exactly how every engagement runs – what we do, what tools we use, what you receive at each stage, and how long each takes. If an agency can't describe their process this specifically, that's a warning sign.
We run a full crawl of your site, analyse Core Web Vitals against Google's thresholds (LCP <2.5s, INP <200ms, CLS <0.1), audit internal link structure, check indexation status across all key pages, validate structured data markup, and benchmark against your top 5 SERP competitors. Every issue is categorised as critical, high, or low priority with effort estimates.
What you receive: A structured spreadsheet with every issue, its severity, its likely impact on rankings, the fix required, and who needs to implement it (us or your dev team). Not a 40-page PDF of automated output – a working action plan.
We identify every keyword your business should be ranking for, grouped by funnel stage (awareness, consideration, decision), search volume, keyword difficulty, and current position. Every keyword is mapped to an existing URL or flagged as requiring new content. We don't chase vanity volume – we prioritise commercial intent and realistic ranking opportunity within your current domain authority.
What you receive: A segmented keyword matrix in Notion / Google Sheets. Each row includes: keyword, monthly volume (UK / US), current ranking, target URL, funnel stage, priority score, and recommended action (optimise existing, create new, consolidate).
We combine the audit and keyword data into a 90-day roadmap with clear ownership, timeline, and measurable outcomes. The roadmap distinguishes between quick wins (things that can move in 4–8 weeks), mid-term wins (3–4 months), and long-term foundations (6+ months). Every action is tied to a projected business outcome — not a ranking target.
What you receive: A live Notion board with every task, its owner, its expected impact, and a measurable success criterion. You can see exactly what we're working on at any time — no waiting for the monthly report.
We optimise page titles, meta descriptions, heading hierarchy, internal linking, and structured data for every priority page. For content, we write detailed briefs or full articles aligned to search intent — not keyword density. Every piece of content is reviewed against the top 10 results for the target keyword and structured to be citable by AI systems (clear headings, direct answers, entity markup).
We build backlinks exclusively through editorial outreach to relevant publishers, niche industry directories, and digital PR campaigns. No link farms. No PBNs. No sponsored posts disguised as editorial. Every link acquisition is logged with the live URL, referring domain rating, traffic estimate, and date acquired. If a link opportunity doesn't pass our quality threshold, we don't take it regardless of volume targets.
Our quality threshold: DR 30+, real traffic, topical relevance to your industry, editorial context (link in body copy, not footer). We log every rejection so you can see what we evaluated and declined.
Every month you receive a report that connects SEO activity to business outcomes: organic sessions, organic conversions, conversion rate, keyword movement for target terms, new backlinks acquired, and Core Web Vitals status. We don't send 30-tab spreadsheets — we send a concise Looker Studio dashboard with narrative commentary explaining what moved, why, and what comes next.
Our SEO services, in full
Technical SEO
If search engines can't crawl, render, and index your site efficiently, every other SEO investment is wasted. We fix the foundations first — then build on them.
- ✓Core Web Vitals (LCP, INP, CLS)
- ✓Crawlability, indexation & crawl budget
- ✓Site architecture & URL structure
- ✓Schema.org structured data
- ✓International SEO & hreflang
- ✓JavaScript rendering issues
- ✓Duplicate content & canonicalisation
Content strategy & SEO copywriting
Content that ranks is built around what your target audience searches for, how they search for it, and what they need to see to take action. Not around keyword density.
- ✓Intent-led keyword mapping & content planning
- ✓Topic cluster architecture
- ✓Full-article SEO copywriting (E-E-A-T)
- ✓Existing content refresh & consolidation
- ✓Pillar page & hub content development
- ✓AI-citation structure (GEO-ready)
- ✓FAQ schema & featured snippet targeting
Link building & digital PR
Authority is built through relationships and genuine editorial coverage — not purchased link packages. Every backlink we build is logged transparently and held to strict quality criteria.
- ✓Manual editorial outreach (UK & US)
- ✓Data-led digital PR campaigns
- ✓Competitor backlink gap analysis
- ✓Niche directory & citation building
- ✓Broken link reclamation
- ✓Toxic link audit & disavow management
- ✓Live link log (URL + DR + date)
eCommerce SEO
Large product catalogues, faceted navigation, thin category pages, and crawl budget management require specialist knowledge most generalist agencies don't have.
- ✓Category page SEO & content strategy
- ✓Product page optimisation at scale
- ✓Faceted navigation & parameter handling
- ✓Product schema & rich results
- ✓Shopify, WooCommerce, Magento
- ✓Google Shopping feed optimisation
B2B SEO
B2B buyers have long research cycles, multiple stakeholders, and search differently from consumers. B2B SEO means targeting decision-makers at the right funnel stage.
- ✓Decision-maker persona keyword mapping
- ✓Long buying cycle content strategy
- ✓Thought leadership & E-E-A-T positioning
- ✓Lead generation page optimisation
- ✓Industry vertical content clusters
- ✓SaaS & professional services SEO
Real results from real campaigns
Every number below is taken from GA4 or GSC data. Client names are withheld under NDA — full data is available on request during an introductory call.
Starting position: 2,200 sessions/month, DR 18, 90% branded queries
We rebuilt the site architecture around buying intent, resolved 47 critical technical issues including broken canonical chains and orphaned pages, and delivered 31 editorial links in target verticals over 6 months. Organic became the primary acquisition channel by month 7.
Key actions: Technical audit → site architecture rebuild → content cluster strategy → editorial link building
Challenge: Shopify 1.0 → 2.0 migration with zero ranking loss required
Managed a complex platform migration with pre/post monitoring in GSC, fixed 120+ crawl errors, built a category page content strategy targeting 380 commercial keywords, and implemented product schema for Google Shopping integration. Organic revenue overtook paid in month 8.
Key actions: Migration SEO → crawl error fix → category content → product schema → link acquisition
From invisible to market leader — 12 months of compounding SEO
A UK-based professional services firm expanding into the US needed to build organic visibility in both markets simultaneously without diluting authority. We implemented a dual-market content architecture with separate hreflang configurations, built topical authority through a structured content cluster, and earned coverage in 14 industry publications across both markets.
By month 12, organic accounted for 44% of all inbound enquiries — compared to 8% at the start of the engagement.
Your SEO agency needs to rank in AI search too
Traditional SEO and GEO are now inseparable. The content structures that earn AI citations — direct answers, authoritative data, clear entity relationships, structured markup — also strengthen traditional rankings.
Every BAMS engagement includes GEO as a standard component: structured data implementation, conversational content strategy, entity optimisation, and brand citation monitoring across ChatGPT, Perplexity, Google AI Overviews, and Claude.
This is not an add-on. It's how we build search visibility in 2026.
Why businesses choose a specialist over a full-service agency
Most agencies offer SEO as one of ten services. We do one thing, deeply. Here's what that difference looks like in practice.
| Criteria | BAMS Digital | Typical full-service agency | Typical SEO platform / tool |
|---|---|---|---|
| Senior strategist on your account | ✓ Founder-led, every project | Junior AM after onboarding | No human involvement |
| Technical SEO depth | ✓ Full crawl + CWV + JS rendering | Basic audit, outsourced fixes | Automated scan only |
| GEO / AI visibility included | ✓ Standard in every plan | Rare, often extra cost | ✗ |
| Link building transparency | ✓ Live log, URL + DR + date | Monthly summary, no detail | ✗ |
| Contract flexibility | ✓ Month-to-month, cancel any time | 6–12 month lock-in typical | Annual subscription |
| UK & US market knowledge | ✓ Both markets, hreflang capable | UK only, or US only | Global but generic |
| Reporting tied to revenue | ✓ GA4 conversion tracking standard | Rankings report + traffic | Rankings only |
| Maximum active clients | ✓ 12 clients maximum | 50–200+ clients per team | Unlimited (automated) |
No hidden fees. No vague retainers.
Our pricing reflects actual scope of work. We'll recommend the right tier on our intro call — and if the scope changes, the price changes explicitly, not quietly.
- ✓Full technical SEO audit (month 1)
- ✓Keyword research & intent mapping
- ✓On-page optimisation (up to 10 pages/month)
- ✓2 editorial backlinks/month (DR 30+)
- ✓Monthly GA4 + GSC report
- ✓GEO audit & structured data
- –Content production
- –Bi-weekly calls
- –Looker Studio live dashboard
- ✓Everything in Essentials
- ✓On-page optimisation (up to 30 pages/month)
- ✓4 editorial backlinks/month (DR 35+)
- ✓4 content briefs or 2 full articles/month
- ✓Bi-weekly 30-min strategy calls
- ✓Looker Studio live dashboard
- ✓GEO monitoring (ChatGPT, Perplexity, AI Overviews)
- ✓CRO recommendations included
- ✓Dedicated Slack channel
- ✓Everything in Growth
- ✓Unlimited page optimisation
- ✓8+ editorial backlinks/month
- ✓Full content production
- ✓Weekly strategy calls
- ✓International SEO & hreflang (UK + US)
- ✓Developer resource coordination
- ✓Advanced GEO — full citation monitoring
- ✓Custom KPI dashboard & board-ready reporting
All plans are month-to-month — no minimum term, no cancellation fee. VAT charged at the standard UK rate. First month always includes a comprehensive technical audit and onboarding strategy session regardless of plan. Prices shown in GBP; USD equivalents available on request for US clients.
Alisa Bolokhovets
What clients say
"I came to Alisa for real SEO work, and the results exceeded my expectations. She conducted a thorough audit, identified key issues, and provided clear, actionable recommendations that had an immediate impact on our search rankings. She speaks to the point — and that's exactly what I needed from an SEO agency."
"The founder personally answers calls and emails — it makes the whole process incredibly comfortable. Alisa oversees every stage of the project personally, continuously finding new directions and opportunities for growth. We're already working together and look forward to continuing our collaboration."
"Excellent SEO specialists. Alisa guided me through every step, explained everything clearly, and resolved all the questions I had. Any question I asked was met with a clear, professional answer. I look forward to a long and successful partnership."
"Excellent marketing and SEO specialists. Professional, supportive and genuinely helpful — they guided me through every step and explained everything clearly. Their approach combines technical depth with real business understanding. I confidently recommend BAMS 100%."
Common questions about working with BAMS
Ready to build an organic channel that compounds?
Book a free 30-minute intro call. We'll look at your current organic performance, identify your biggest opportunity, and tell you honestly whether SEO is the right channel for your stage — and what results to realistically expect.